Hi friends! Happy Thursday! I have an all-new podcast episode up today and am so excited to share this one. I’ve been a huge fan of Health-Ade kombucha for yearrrrssss and was so thrilled to interview one of the co-founders, Daina Trout.
Here’s what we talk about:
– The history behind Health-Ade kombucha
– Kombucha 101
– Her tips for entrepreneurs and friends with side hustles who want to take things to the next level
– Her tips for being Healthy in Real Life
– and so.much.more
099: Taking a leap with Daina Trout, Chief Mission Officer and Co-founder of Health-Ade Kombucha
Here’s a little bit about Daina if you’re not familiar with her:
Daina Trout co-founded Health-Ade Kombucha in 2012 alongside her husband, Justin Trout, and best friend, Vanessa Dew. Since the beginning, the trio has been committed to brewing the best tasting and highest quality kombucha on the market.
Trout first learned how to brew kombucha during her tenure at Tufts University, where she earned her Masters’ degrees both in Nutrition and Public Health after receiving her BS from Georgetown University. During that time, she also developed her personal philosophy that health is less about science, and more about what makes you feel good and happy. After graduation, Trout moved to Los Angeles to accept a position working in pharmaceuticals but continued to cultivate an interest in holistic and “real” food that fuels a hard-working lifestyle. Trout funneled this energy into an entrepreneurship club she formed with Justin and Vanessa to explore ways they could combine their diverse backgrounds into a successful business venture; the result, Health-Ade.
Trusting what soon became the company’s motto to “follow your gut,” Trout and her cofounders quit their jobs to focus on Health-Ade full time, brewing kombucha in her apartment closet and selling bottles at a local LA farmers market. Over the course of the last nine years, Trout has nurtured what started as a small production and niche product into what has become a national brand that is sold at 45,000 grocery stores and health food markets nationwide, including major retailers like Target, Whole Foods and Costco. Today, Health-Ade is currently the fastest growing brand in its category for three years in a row and is projected to significantly expand its business nationwide each year under her leadership as Chief Mission Officer.
In 2019, Daina was included on Inc’s Female Founder 100 list and was also named BevNet’s Person Of The Year. The same year, she was a semifinalist in EY’s Entrepreneur of the Year program and is a member of the Young Presidents Organization, a premier community of chief executives from around the world. In 2020, Daina was highlighted on Entrepreneur’s 100 Powerful Women list, and was a feature guest on NPR’s How I Built This. When Trout is not tirelessly working to bring kombucha to every fridge in America, she is spending time with her husband and two sons, traveling, adventuring, cooking and enjoying outdoor life.
Resources from this episode:
If you don’t have the famous sauna blanket already, it’s one of my favorite things ever and it feels SO GOOD to sweat and relax, especially on chilly days. Check it out here and use the code FITNESSISTA75 for $75 off!
I love love love the meals from Sakara Life! Use this link and the code XOGINAH for 20% off their meal delivery and clean boutique items. I got a shipment last week and it set.me.freeeeee. It felt like such a gift to enjoy vibrant meals that I didn’t have to make.
Get 15% off Organifi with the code FITNESSISTA. The green juice and gold powder are my favorites! I recently fell in love with Harmony and drink it like a hot cocoa in warm almond milk or add it to my smoothie.
Thank you so much for listening and for all of your support with the podcast! Please be sure to subscribe, and leave a rating or review if you enjoyed this episode. If you leave a rating, head to this page and you’ll get a little “thank you” gift from me to you.